Why your business needs a
social media presence
If you want to establish your brand and online presence on platforms where your target audience is, then you should be on social media!
Social media is an effective way to increase brand awareness, new customer acquisition, and website traffic for your business.
Build Relationships (Engagement)
When you establish a strong connection with your audience by engaging with them on social media, they will trust you and be more likely to buy from you.
We can assist you in increasing engagement on your social media posts through likes and comments and keeping your audience engaged by posting regularly.
Develop Brand Awareness (Followers)
Growing your followers on social networks will help you increase your customer base, word of mouth and referrals.
Our social media marketing services will help you increase your followers by posting informative content, posting regularly and using hashtags that target your core audience use.
Increasing Website Exposure (Traffic & Conversions)
While we work on increasing brand awareness and growing your social media audience (followers), your new audience will naturally want to learn more about what you have to offer and will visit your website to find out more.
A new and engaged audience means more traffic to your website.
Improve Your Brands Credibility
When a potential customer is making a buying decision, researching a company's social media accounts is a big deciding factor, especially from a company they've never heard of.
Customers will lose trust in your company if you do not post regularly, post-low-quality content, or do not respond to comments. Because your social media accounts represent your brand and showcase your products or service, you must ensure that your accounts illustrate how great your brand is.
Direct Access To Your Customers
One of the reasons why social media is so powerful for businesses is because it gives you the ability to interact with your customers directly and instantly.
If a customer buys your product they may take a photo and post it on their Instagram page and tag you, this is free exposure to their audience which will lead to new eyes on your business which will hopefully lead to more sales.
This type of positive engagement leads to brand loyalty. You can share stories with your audience, discount codes, host giveaways and build a community straight from your social media page, this is very powerful!
Attract A Targeted Audience
It's more important to grow a targeted audience then have thousands of uninterested followers. Have you heard about the Instagram star with 2 million followers who couldn't even sell 36 T-shirts, this story is real and shows just how important a targeted audience is.
Once you have decided which social media platforms to use, you can use the additional targeting options provided by each platform. You can target users based on demographics, interests, behaviours, and other factors. This will help ensure that your social media content is reaching the intended audience.
Social Media Can Help Your SEO Rankings
Google considers hundreds of ranking factors when determining which websites to rank first, and social media is one of them. The more backlinks you receive to your site from people sharing your content and talking about your business on social media, the more weight Google gives to your website.
So, while you're implementing your social media strategy to reap all of the social media-specific benefits we've discussed, you can also help your SEO efforts simultaneously.
Like what you see? Get in touch to learn more.