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Little One's Universe - Social Media Strategy

Children's Marketplace

Project Task/Challenge

The client had previously used a low-quality contractor for their social media profile. The content created was generic and every post looked the same.  The content only focused on selling products but lacked a strategy to build an audience and trusted community. 

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We created a strategy for the client along with new templates. The templates focused on posting 5 times a week with a topic for each day. We also created brand colours and agreed on the feel of the brand; a fun children's store with bright colours and fun font.

The strategy was as follows:

Monday -Product highlight

Tuesday -Quote about kids

Wednesday -Tips for babies and kids 

Thursday - A funny child video or a leader in the industry talking about tips for children (reposted content and credited with trending music)

Friday- Product Highlight

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