Little One's Universe - Social Media Strategy
The client had previously used a low-quality contractor for their social media profile. The content created was generic and every post looked the same. The content only focused on selling products but lacked a strategy to build an audience and trusted community.
We created a strategy for the client along with new templates. The templates focused on posting 5 times a week with a topic for each day. We also created brand colours and agreed on the feel of the brand; a fun children's store with bright colours and fun font.
The strategy was as follows:
Monday -Product highlight
Tuesday -Quote about kids
Wednesday -Tips for babies and kids
Thursday - A funny child video or a leader in the industry talking about tips for children (reposted content and credited with trending music)
Friday- Product Highlight